“Promotional drinkware has always been a strong category for us,” describes Ben Adner, CEO of Inkcups, where he is referring to the company’s state of the art Helix® machine. This revolutionary machine was showcased at the 2017 SGIA trade show where Inkcups displayed a number of products they offer. The Helix® was also published in the 2017 SGIA journal which provides in-depth articles about the printing and garment industry. The Helix® solves the impractically of printing short-run production and in Inkcups case, printing in the promotional drinkware markets. Whether it is stainless steel, plastics or glass, the Helix® can print 360 degrees, full-color high-quality graphics in CMYK plus white and varnish, using LED UV-cured inks seamlessly onto drinkware items. “From barware to licensing, the Helix® is extremely flexible,” Adner explained.
Customers of Inkcups enjoy using the company’s user-friendly software where they can simply upload a photo of the image they would like to the website and have it printed using the Helix®. “We’re finding a lot more customers in different marketplaces are interested in digital printing on cylinders” said Adner. “Colleges, professional sports, TV shows, Disney and all licensed product markets require high-quality multi-color graphics.”
Take George Schmutz, owner of Printing Concepts based out of Stow, Ohio who raved about the Helix®’s tremendous job of printing his logo and slogan on 100 water bottles. The setup time of printing this type of short-run project is under five minutes using a single tooling fixture designed for both cylinder and tapered parts. The Helix® significantly speeds up the time of production without having to use screen printing which can be used for long run production times. Schmutz then sent the artwork to Inkcups in both PANTONE and a four color process to make sure the artwork was matched correctly.
The finished product was stunning as the promotional drinkware items had a very sleek and exquisite image printed on the bottle. For those looking to print in the specialty advertising or promotional industries, the possibilities for the Helix® are endless!.