Aluminum Can Printing

Aluminum can printing machines offer breweries and beverage brands a great way for achieving full-color, seamless graphics. Traditionally aluminum cans are typically wrapped with labels but recent strides in inkjet printing as well as strict recycling laws have made this process less attractive, especially to the craft brewers’ market.

With direct-to-can inkjet printing, brands can now print directly durable, seamless and full-color label designs that stand out on the shelf. According to a recent Nielsen survey, 71% of consumers state that they would most likely try a beer that has a unique graphic, underscoring the value of a process that is flexible in design techniques.

Full-Wrap Graphics

Unlike traditional methods where a can printing machine applies a label, direct-to-can printing delivers 360-degree, seamless artwork directly onto the aluminum surface. This allows breweries to experiment with full-wrap designs and effects like metallic finishes, giving cans a premium, polished look.

Equipment used: Helix® digital cylinder printer and S1 UV inkjet ink

Learn more about the Helix® Digital Cylinder Printer

Floating Logos

Modern aluminum can printing machines also make it possible to feature floating logos, custom typography, and creative elements.. By using the can’s surface color as part of the design, breweries can create unique and endless visual effects and differentiate their product on crowded shelves.

Equipment used: Revolution® High Speed Cylinder Printer and S1 inkjet UV ink

Learn more about the Revolution®

Limited Edition Brews

Personalization is a growing trend in the craft beer market, enabling breweries to produce small runs of limited edition aluminum cans quickly and cost-effectively. Whether for seasonal releases, corporate events, concerts, or weddings, direct-to-can printing allows brewers to adapt designs on demand without the costs or waste of traditional labeling.

Equipment used: Helix® Digital Cylinder Printer and S1 UV inkjet ink

Learn more about the Helix® Digital Cylinder Printer

The Benefits of Direct-to-Can Printing

Beverage can printing provides so many benefits beyond just great design. By using modern can printing machines, producers can bring printing in-house to control production, producing a recyclable product with stunning graphics that will clearly make your can or bottle stand out.

Beverage Can Printing

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