Aluminum can printing machines are great for achieving full-color, seamless graphics. Aluminum cans are typically wrapped with a label but recent strides in inkjet printing as well as strict recycling laws have made this process less attractive to the craft brewers’ market. Inkjet printing directly onto aluminum cans provides a durable, seamless and full-color label. According to a recent Nielsen survey, 71% of consumers state that they would most likely try a beer that has a unique graphic that stands out. This statistic alone confirms the need for a process that is flexible in design techniques.