Aluminum can printing machines offer breweries, beverage companies and specialty brands a great way to achieve full-color, seamless graphics on their containers. Instead of applying a separate label or shrink sleeve, direct-to-can digital printing decorates the aluminum surface itself, creating 360-degree designs that stand out on the shelf.
Unlike traditional methods where a beverage can printing machine applies a label, direct-to-can digital printing delivers 360-degree, seamless artwork directly onto the aluminum surface. This allows breweries to experiment with full-wrap designs and effects like metallic finishes, giving cans a premium, polished look.
Equipment used: Helix® digital cylinder printer and S1 UV inkjet ink
Learn more about the Helix® Digital Cylinder PrinterModern aluminum can printing machines also make it possible to feature floating logos, custom typography, and creative elements.. By using the can’s surface color as part of the design, breweries can create unique and endless visual effects and differentiate their product on crowded shelves.
Equipment used: Revolution® High Speed Cylinder Printer and S1 inkjet UV ink
Learn more about the Revolution®
Personalization is a growing trend in the craft beer market, enabling breweries to produce small runs of limited edition aluminum cans quickly and cost-effectively. Whether for seasonal releases, corporate events, concerts, or weddings, directly printing on aluminum cans allows brewers to adapt designs on demand without the costs or waste of traditional labeling.
Equipment used: Helix® Digital Cylinder Printer and S1 UV inkjet ink
Learn more about the Helix® Digital Cylinder PrinterBeverage can printing provides so many benefits beyond just great design. By using modern can printing machines, producers can bring printing in-house to control production, producing a recyclable product with stunning graphics that will clearly make your can or bottle stand out.
According to a Nielsen survey, 71% of consumers state that they would most likely try a beer that has a unique graphic, underscoring the value of a process that is flexible in design techniques.
Beverage Can PrintingDirect-to-can printing is a strong choice when brands need fast design changes, limited-edition packaging, personalization, in-house control, reduced label waste, and premium shelf appeal.
| Method | Best For | Limitations |
|---|---|---|
| Direct-to-can digital printing | Short runs, limited editions, personalization, full-wrap graphics, and in-house production | Requires investment in cylindrical printing equipment |
| Paper labels | Simple low-volume labeling | Can look less premium and add a separate material layer |
| Shrink sleeves | Full-body coverage and medium runs | May create recycling challenges and limit certain design effects |
| Traditional high-volume can printing | Large national production runs | Less flexible for frequent artwork changes or small batches |
How to Print on Aluminum Cans
Top of Form
Bottom of Form
The digital cylinder printing process typically includes the following six steps:
Tagless Printers
Cylindrical Inkjet Printers
UV Flatbed Printers
Pad Printing Machines
Pretreatment Systems
Inkjet Printing Auxiliary
Laser Plate-Makers
Inkjet Printing Supplies
Pad Printing Supplies
Tagless Supplies