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To begin, are you familiar with the difference between differentiation and diversification? You aren’t alone if you confuse the two. Are you looking to differentiate your apparel print shop from other local establishments? Generally, differentiation applies to distinguishing your product from others available in the market. There are numerous methods to employ for differentiation. One way to do so is to add additional machines to increase turnaround time and differentiate by speed. Other methods of differentiation include: by price, by quality, by value, and by promotion. For example, you could offer the lowest price of t-shirts, or the best price break by 100 shirts. Diversification on the other hand, refers to the modification of your product offering to reach a different target market. For instance, apparel decorators can diversify their offerings from all the other screen printing or direct to garment (DTG) businesses by offering an additional line of business, such as drinkware.
Apparel and drinkware together make up the two most popular forms of promotional products. Consider expanding your product offerings to capture greater sales from existing customers, and appeal to prospective customers. Diversification for DTG companies into the drinkware market is a safe expansion as it offers an additional outlet for revenue, eliminating the sole reliance on apparel. By offering existing customers multiple ways to fulfil their needs, you no longer need to turn them away, or outsource their requests. Maintain complete control over quality and production by bringing the service in-house.
Before beginning on this diversification journey, familiarize yourself with the following selection of different drinkware vessels, as well as methods and printers to decorate them with.
Just like apparel, there are countless different types of drinkware. But some are more popular than others. Let’s explore a couple of the most coveted drinkware shapes as of late.
These are plastic reusable cups that are often found at sporting events, venues, weddings, and other widely attended events. Print full color graphics or simple multi-color logos to decorate stadium cups.
Tritan is a BPA-free plastic, making it highly sought after for plastic water bottles.
Stainless steel is a popular material for drinkware as it does not alter the flavor of the drink, nor is it reactive with acidic beverages.
The timeless beer glass remains a popular addition to any household. A standard 16 oz. glass can be reused for years to come.
Wine glasses without a stem have increased in popularity over the year and come in multiple materials: glass, stainless steel, crystal, and silicone.
A timeless souvenir, the shot glass holds strong on the drinkware field.
Cylindrical printers are not just limited to drinkware of course, consider adding candles and candle holders to your product offerings as well!
Like apparel, drinkware comes in many different shapes and sizes. Unlike apparel, consumers can safely give drinkware as a gift without the awkwardness of guessing a size. One size drinkware fits most, and recipients also do not have to fear out growing a piece of personalized drinkware. Customers continue to opt for customized gifts at holidays, and drinkware can become an easy add-on, boosting sales.
Digitally printing on drinkware is a popular method due to the outstanding resolution and print techniques. The Helix® line of digital cylindrical printers (Helix®, Double Helix®, and Revolution®) offers unapparelled quality, support, and ease of use. Inkcups offers a digital printer for drinkware for all levels of output, from short to long runs.
A combination of speed and quality, the Helix® prints superior quality full-color (CMYKWW + varnish) images on a wide assortment of cylindrical vessels. Broaden the product offerings further with the Helix® thanks to the Extended Range Kit, allowing diameters from 1.5 inches to 5.0 inches. The Helix® is an excellent printing machine for decorating shot glasses to assorted barware to growlers, and everything in between.
Print innovation like mirror print, lustre effect, full coverage, tone-on-tone, contour print, full coverage, and photorealistic are all achievable on the Helix®, further differentiating from competition.
Twice the output of the Helix®, the Double Helix® simultaneously prints full-color graphics on two vessels at once due to two print fixtures. With double the print volume the Double Helix® is ideal for businesses looking for medium to high production runs. Much like the Helix® the Double Helix® prints full-color (CYMKWW+V) images on straight-walled and tapered cylinders, offering all of the print innovation as well.
Of the Helix® family, for long runs and high output speeds look no further than the Revolution®. The Revolution® offers such speeds due to 12 stations to print full-color 360° graphics, up to 600 parts per hour. Additionally, the Revolution boosts efficiency due to automatic load and unload, and has integrated pre-treatment.
No matter the printing volume your production requires, Inkcups has a solution. To find out more information, contact Inkcups today.
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