Adam Cohen talks about the New X5-T High Throw Flatbed Printer

Thank you to Eye on Display for the interview at PRINTING United 2025.

Inkcups is a leading manufacturer of direct-to-object industrial inkjet printers. The company continues to expand its technology portfolio with the addition of high throw printing capabilities. High throw technology enables precise digital printing on uneven, recessed, or raised surfaces, making it ideal for complex industrial applications.

Additional information about the X5-T UV Flatbed Printer with High Throw technology is available here:
https://www.inkcups.com/industrial-inkjet-printer/x5-t-high-throw-flatbed-inkjet-printer/

In this video, Jack Gocher of Eye on Display interviews Adam Cohen, Northeast Sales Representative at Inkcups. Adam has been with Inkcups since 2011 and brings extensive experience from across the printing industry. With a long-standing background in both pad printing and digital inkjet printing, Adam is a seasoned professional known for his deep technical knowledge and industry insight.

Transcribed Video:

Jack: When I come to an exhibition, I’ve always got to come to Inkcups because it’s quite cool. Adam, do you want to introduce yourself first of all?

Adam: So, I’m Adam Cohen. I’m the Northeast territory sales manager for Inkcups.

Jack: Fantastic. Now, this is the machine you said you’re really pushing at this show.

Adam: Correct. This is a new technology for Inkcups. We’re the leaders in the inkjet marketing, inkjet decorating space. We had launched a flatbed like this machine which was the X5 years ago and it became a very very popular machine for us and what we’ve seen in the marketplace is um a need to do different products that have the ability to throw ink further and not have the need to have your print heads closest to the part of a 2 mm space
without spraying out, without spraying overspray holding registration. So, we developed this high throw inkjet flatbed which has a 43 x 24-inch bed size and can throw ink anywhere from 6, 8, 10, 12 and even up to maybe 15 or 16 mm which gives you the ability to do mugs and inkjet around a curve in a larger print area or something like a sport ball. Yeah, the machine has a 20 inch part height drop, so you can also load coolers and bags and we have um basketball, sport balls, and things like that.

Jack: You can get a basketball in there.

Adam: We can get a basketball in there.

Jack: Yeah. Cuz that’s been a real limiting factor with uh this sort of promotional stuff. You need almost specialist equipment previously.

Adam: Correct. It narrows the scope of what somebody can use the equipment for. So, by dropping the table to 20 in, and by having high throw, which gives you the ability to throw ink much further around curves and shaped objects and hold registration. Opens up your ability to print so many different items.

Jack: I’m quite impressed with this jig. Yes. Because this presumably this is looks like it’s adaptable. Fit different sizes.

Adam: Well, yes, it it’s adaptable, but the other nice thing is that if you’re if you’re doing something like a mug or say a ball, um when you’re done printing on one side, yeah, the table, all you would need to do is just flip the part over and then you can ink the second side easily without having to offload.

Jack: Okay. I mean, what’s the important from a customer point of view? Um what’s what are the key important areas for this? Is it speed?

Adam: So speed is always a factor in in in meeting their customers needs but um the versatility in my opinion is a factor because it gives that customer the ability to offer more products that they can decorate for their customers.

Jack: Good stuff. So it’s day two of the show and it was quite busy yesterday.

Adam: Yesterday was a great day.

Jack: It was, wasn’t it. So are you here every year? Is United a big show for you?

Adam: Yes it is. It’s important because of the customer base is right in our wheelhouse. And those are the folks that you know they come to the show to see us. It’s a gathering place
and not just on the show floor but we have the ability after hours to socialize with our customers.

Jack: I get that.

Adam: Yeah.

Jack: So this is this the first time this has been shown then?

Adam: This is the first show that we’re showing the X5T high throw.

Jack: Right. So and what are people saying? The reaction has been great. So, we like
I mentioned, we always had an X5 and then we started with the X5T, which is tall for drop. And because the tall allows you to put bigger and more items on there, they needed the ability to inkjet around curves or buckles. For example, if you had a cooler with buckles
or hinges, you could never uh decorate the area where they really needed it to be decorated because you needed to be so close to the surface. With the high throw, they no longer need to remove buckles or lids or move anything out of the way and they can just put the product right on the belt on the table and  I’m a customer.

Jack: Maybe I’m a customer of yours with a previous machine. That makes complete sense. So maybe I do exhibitions graphics and that sort of thing, but I also I’ve got all the graphics. My customer wants some personalized items. I have to outsource to someone else. I mean, this could be something that can revolutionize your business and add revenue incrementally.

Adam: 100%. And with the resources to buying merchandise or products blank.

Jack: Yeah

Adam: This gives you the ability. It’s almost unlimited.

Jack: Okay. How big I mean [of a market], obviously, I’m from the UK, as you can probably tell. It’s a big market.

Adam: Oh, I thought you were from New Jersey.

Jack: Oh, yeah. No, that’s not me. Um it’s a huge market particularly around golf and events and all kinds of personalized stuff but I bet it’s bigger and better in America is how has the market really grown over recent years for the for

Adam: Well I think the market has grown because of the technology has grown so uh with that you know the other nice thing about uh the product is that the different materials you can print on this it doesn’t have to be the same material so that that gives you the ability to do something like a powder coat.

Jack: Okay, so these are metal.

Adam: You can have plastics, you can have and then you have something like a sport ball. And then our ink has uh both the ability to be on hard surfaces and flexible surfaces.

Jack: Good stuff. Well, look, I hope the rest of the show goes really well for you.

Adam: It already has.

Jack: Thank you for taking the time to talk to me.

Adam: I appreciate it, thank you.