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The Business Case for Drinkware

The Direct to Garment (DTG) market has been hot; demand from brands, retailers and online custom designers has driven sales on e-commerce platforms to new heights. Rapid improvement in digital printing technology has allowed production facilities to seize the moment and meet the fast-paced demand for fashion-forward content.  Despite the desire for custom apparel, the meteoric rise of the DTG market has made it increasingly difficult for manufacturers to differentiate themselves.  The market is saturated, margins are eroding, and the challenge of managing apparel inventory of all different sizes, materials, colors, and fits is overwhelming.


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