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As the second most popular promotional item, drinkware has infiltrated our lives in so many aspects. From small social gatherings like birthday parties to sporting events there is an opportunity to present branded drinkware. At the birthday party the brand is the person being celebrated, at the sporting event it enables multiple opportunities; the team

Digital cylinder printing may seem intimidating at first, but with training and ample support documentation it is a process that individuals from various backgrounds and skill levels can learn and develop expertise in. For those with no experience there is now an entry level cylindrical printer on the market to meet their budget, quality expectations,

The new model incorporates market leading features into a benchtop compatible design Danvers, Mass. April 18, 2023 – Global printing industry leader Inkcups is excited to announce the global launch of the groundbreaking addition to the Helix® line of direct-to-object printers, the Helix ONE® benchtop digital cylinder printer. Building on the success of the Helix®

Our recent blog post, ColorBoost: A Rotary Printer Must Have explores three of the deciding factors of purchasing a UV Cylinder Printer, and the added benefit of ColorBoost. Updates made to the Helix® line of cylinder printers as of February 2023 include faster speeds, updated exterior design, and advanced safety features. Any company looking to

What are the top influential factors when it comes to acquiring a new rotary UV printer? Would it be safe to say that price, speed, and quality of print are all top contenders? Often speed and quality are a trade off when it comes to digitally printed images. Consider this trade off a thing of

New features and upgrades now available for the entire Helix® line of cylindrical inkjet printers Danvers, Mass. – February 28, 2023 – Global printing industry leader Inkcups announces a complete rebrand of the company’s well regarded and best-selling Helix® machine to a new and improved version: the Helix® 2.0. With a new sleek design, faster

To begin, are you familiar with the difference between differentiation and diversification? You aren’t alone if you confuse the two.  Are you looking to differentiate your apparel print shop from other local establishments? Generally, differentiation applies to distinguishing your product from others available in the market. There are numerous methods to employ for differentiation. One

The Helix®+ joins the Helix® line of cylindrical inkjet printers as the steppingstone between the Helix® and Double Helix®. Unique in design as the Helix®+ begins as a single tunnel machine with the ability to later upgrade to a double tunnel machine. This flexibility is a huge benefit for any company looking for a drinkware

Inkcups is proud to continue to advance and expand the successful Helix® line of cylindrical inkjet printers. The Helix® line: the Helix®, Double Helix® and Revolution are now joined by the addition of the Helix®+. Not only has the Helix® line grown, but the Helix® and Double Helix® have both experienced significant upgrades as well.

Glassware comes in a wide variety of shapes, sizes, and is ever changing. Much like the clothing industry, drinkware experiences trends. At the end of the day drinkware is just as susceptible to current events as any other industry, such as sustainability concerns and economic conditions. A classic example is the Great Depression. Hardships experienced